September 30, 2022 (Source) — Ciscom Corp. (“Ciscom” or “the Company“) is pleased to announce it has completed the acquisition of Prospect Media Group Ltd. (“PMG”). This is Ciscom’s second acquisition. “We are very pleased to have completed the acquisition of PMG, a significant addition to Ciscom portfolio. We are focused on delivering shareholder value,” said Drew A. Reid, Ciscom’s Executive Chair & CEO. “The Ciscom team has raised capital and secured financing in a difficult environment in order to close the PMG acquisition which is a testimony to the PMG and the Ciscom teams,” said Michel Pepin, Ciscom’s President & CFO.
“When I acquired PMG, I had plans to modernize the offering with the introduction of digital services. Today, our successes are essentially our clients’ successes, where their marketing and advertising spend yields solid ROI. Nimbleness, accuracy, timeliness and scalability have been key to our long-term client relationships. Today, we are excited to join Ciscom and we look forward to further build and grow the Company,” said Dave Mathews, President and Managing Director of PMG.
Headquartered in Toronto Ontario, PMG is an AdTech driven organization that has developed proprietary software applications which enable the processing of big data efficiently. On a day-to-day basis, PMG provides analytics, customer acquisition strategies, digital marketing, direct mail, flyer distribution management, and related integrated media services to Canadian retailers and business-to-consumer companies. PMG provides customized marketing solutions to retail customers in a wide range of industries.
“We are delighted to welcome Dave and the entire PMG team and organization into the Ciscom’s family of companies. Ciscom and PMG have been in partnership discussions for some time and the timing is ideal. PMG is the second acquisition for Ciscom, following the acquisition of a complementary company, Market Focus Direct Inc (“MFD”) in September 2021. We are delivering on strategy and working at increasing shareholder value,” stated Drew Reid and Michel Pepin.
Ciscom Corp. is a Canadian holding (roll-up) company which is acquiring and managing companies in the ICT sector. Potential acquisition targets are entrepreneurs seeking equity, transition or that do not have a defined succession plan. Target companies are generally substantial SMEs and have a proven track record/history of profitability.
With this approach Ciscom enables owners/founders to crystalize the equity, while remaining active in the business. Consequently, acquisitions are immediately accretive to shareholders’ value. For more information, please visit www.ciscomcorp.com
About Prospect Media Group
PMG is a retail focused, data-driven, integrated media agency. PMG provides AdTech and MarTech services to a broad range of major retail clients across Canada, including consumer data & analytics, media planning and buying for advertisers across Canada, with leading expertise in the optimization and integration of print and digital media channels. PMG leverages its 20+ year expertise in analyzing consumer and market data, to provide clients with vital insights and information used to build integrated media strategy (traditional and digital) and enhance marketing spend effectiveness. For more information, visit www.prospectmedia.com
Executive Chairman & CEO
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President & CFO
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